Overview
Reports → Overview answers one question first: are your messages getting through? Choose the period at the top.
Delivery
Section titled “Delivery”| Delivery rate | The share of messages that reached customers. |
| Saved by fallback | Customers reached on another channel after the first one failed. |
| Goals reached | Payments, renewals and bookings that followed an automation. See outcomes. |
| From send to read | How many messages were sent, delivered and read. |
Why messages didn’t get through
Section titled “Why messages didn’t get through”Failures are grouped by cause, with what to do next, such as Not reachable on this channel: add a fallback channel such as SMS or email. Every cause is explained under Failure reasons.
Fallbacks and consent
Section titled “Fallbacks and consent”How routing and your customers’ choices shaped delivery: how often a fallback channel was needed, and how many messages weren’t sent because a customer opted out or hadn’t agreed to marketing (Respected customer choices).
By channel and day by day
Section titled “By channel and day by day”Delivery per channel, and sent and failed messages per day. On the Business and Agency plans.
Audience
Section titled “Audience”How many contacts you have, how many opted in to marketing, and how many opted out.
Conversations
Section titled “Conversations”Conversations started in the period, how many were handled by a chatbot and how many by your team, and how many are waiting for a reply now.
WhatsApp numbers
Section titled “WhatsApp numbers”How Meta rates each number (its quality rating) and how many customers it lets you start conversations with a day (its messaging tier). See Quality and limits.